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Sue Zielinski

Michigan University and Harvard Institute of Design formerly Managing Director, SMART

Susan ZIelinski is a change agent for cities and mobility. She has worked for over 25 years innovating and advancing smart and sustainable mobility systems and the industry and enterprise to supply them. And advancing smart and sustainable cities in general.

Until recently she directed SMART (Sustainable Mobility & Accessibility Research & Transformation) at the University of Michigan. There, she: supported Ford Motor Company in its transition from car company to mobility company; developed an innovative approach for private and public sector leaders implementing seamless multi-modal mobility systems / MaaS, since applied in over 25 cities world-wide; established an informal international MaaS working group; co-created MobiPrize and Platform to connect and advance New Mobility industry and enterprise globally; conceived and led numerous New Mobility research and education projects; and engaged and mentored countless new arrivals to the New Mobility space.

Before that she was a Harvard Loeb Fellow focused on New Mobility innovation and leadership.

Prior to that: 15 years at the City of Toronto planning department developing programs, projects, and policies advancing sustainable transportation including bicycle commuting; healthy cities, green tourism, and New Mobility industry and economic development. This included starting “Moving the Economy” (MTE), a link tank advancing multi-modal integration, innovation, and related industry cluster development and economic development; hosting the inaugural MTE summit in 1998; and commissioning the first formal open study on the emerging global New Mobility industry.

She has supported and advised to a range of initiatives and businesses, including the World Economic Forum, Ford Motor Company, the World Business Council on Sustainable Development, the Smithsonian Cooper-Hewett Design Museum Exhibit on the Future of Mobility, Sidewalk Labs Toronto, the OECD International Transport Forum, the National Academy of Sciences, the Global MaaS Alliance, TU-Automotive, Techstars, ITS World Congress, UM Energy Institute, the TRB, and more.

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